Geoff Guoshan Tsen, Ph.D.

Geoff Tsen
Vice President and Regional Manager, Greater China

Geoff joined USP in 2018 to lead USP operations in mainland China, Taiwan, Hong Kong, and Macau. In this role, Geoff is responsible for USP’s strategic planning, operational effectiveness, and people management in the Greater China region, spanning the functions of external affairs, customer development, and scientific collaborations.

Career Highlights:

  • Becton Dickinson and Co.: Business Director of Pre-Analytical Systems (PAS), Greater China 
  • McKinsey & Company: Corporate Strategist, Greater China 
  • Bio-Rad Labs: Leader of Global Marketing and Sales, Clinical Diagnostic Division, Hercules, CA


  • University of Chicago, MBA with concentrations in Finance and Accounting
  • The Ohio State University, Ph.D., Molecular and Cellular Biology
  • Fudan University, B.A., Genetics and Genetic Engineering

LinkedIn Icon