Providing Technical Leadership & Global Advocacy

PQM uses a variety of methods to raise awareness about the potential dangers of using substandard or counterfeit medicines, each tailored to best reach the individual audience.

• Policymakers—Raise awareness of the central role medicine quality assurance (QA) plays in increasing access to better healthcare through the provision of safe and effective medicines
• Health professionals—Create and disseminate videos, trade bulletins, journal articles, and conference exhibits alerting healthcare workers to the importance of quality medicines in effective treatment
• General public—Employ public service announcements (PSAs) translated into local languages, community outreach events, posters, and other media to reach local audiences

PQM collaborates with country health authorities, USAID country missions, nongovernmental organizations, pharmacy and health professional organizations, television broadcasting networks, and media companies to advance the need for quality assurance in medicines.

Global Advocacy

• Participate in conferences, publish papers, and present work on current medicine quality issues
• Collaborate with policymakers to encourage inclusion of QA in policy guidelines
• Pursue ideas for new approaches and directions in the fight against counterfeit medicines
• Compile and disseminate media reports on substandard or counterfeit medicines

Communications and Media

• Produce PSAs, DVDs, and FAQs for varied audiences advancing medicine QA
• Disseminate posters warning of dangers from using substandard medicines
• Contribute to articles in scientific journals
• Participate in local campaigns to encourage the use of licensed pharmacies

Medicine Quality Reports

• Disseminate results of studies focused on the impact of poor quality medicines
• Disseminate results of medicine quality monitoring from participating countries [via Medicines Quality Database (MQDB)]
• Produce reports on PQM research studies regarding prevalence of substandard medicines